The climate has changed, the internet, search engines and social media have profoundly transformed the way we do business. Traditional, outbound marketing such as TV advertising, direct mail, cold calling is getting less and less effective over time.
Today, consumers increasingly start their buying decision process online, by using search engines, reading content on blogs and sharing information on social networks.
Learn how to attract qualified customers instead of interrupting people with various techniques of outbound marketing.
What you'll learn in this video:
- How to drive increased web traffic through inbound marketing
- How to generate more qualified leads for business success
- Closing the loop with a CRM system to track, learn, refine and repeat